If you are not yet familiar with search engine optimization, or SEM, here is a short introduction. SEO is the method by which a site is elevated to rank higher in search results for targeted keywords or key phrases. For instance, a business that wishes to improve its site s ranking for digital camera bags could first write rich content descriptions containing that phrase, rewrite its web pages to include that text, manipulate its site so that… the list goes on.
Search engine optimization can be done using pay per click marketing.
In layman’s terms, the pay per click marketing (PPC) business strategy revolves around bidding on keywords that have enough popularity to warrant a top position in search results. Once a keyword is added on, the business placing the bid then works together with a PPC marketing company to research and test keywords that will likely attract traffic. It should be noted, however, that the bidding game is not solely based on traffic but also on profitability – it is a way of testing the waters before investing heavily in paid advertising. It would be wise to work with an SEM company that specializes in search engine optimization as they would be able to guide businesses through this process more effectively.
PPC, like Search Engine Optimization, is only effective when used in conjunction with organic search engine optimization. Organic traffic refers to traffic that comes to a site without being paid for it. In other words, the traffic is “unbought” or free. Paid traffic, on the other hand, refers to the traffic that comes to a site through advertising (like PPC) or paid advertising like placement of display ads. Display ads like those on Google AdWords and Yahoo! Search Marketing are examples of organic traffic.
Many companies are starting to recognize the benefits of using both paid search engine optimization and organic SEO. Organic SEO is becoming increasingly popular as companies realize its overall benefits. Among these benefits are the lower cost per click and less impact on the company’s budget. Organic SEO has a higher return on investment than paid search engine optimization.
Search engines have changed over time.
They have become much friendlier to organic SEO. Organic SEO is quickly becoming the most used search engine marketing strategy. Search engines have recently started giving rankings to more natural listings. These algorithms are being adjusted to show more organic listings and to reward sites that provide quality content.
Search engine optimization works by increasing the amount of targeted traffic the websites receive. The websites are analyzed by AdWords or other search engines for key phrases that are highly related to the products or services provided. Keyword specific ads are then run and only people who are interested in those keywords are shown them. Ads are usually only displayed to users who have visited the site within the last three months.
A CTR or click through rate tells a company, whether it has a lot of interested customers clicking on its search ads. A lower rate would indicate that fewer people are actually clicking on the ads. An advertisement that gets a high CTR would mean that a lot of people are interested in the product or service offered. Since the cost per click is higher for AdWords than for organic SEO, marketers use the CTR to determine whether they are spending too much on AdWords.
- Organic SEO methods include writing content articles, blogging, press releases and submitting your website to the major directories.
- On your landing page or home page you will have links to your homepage and any additional pages you may have created such as a blog.
- When people click on these links they will be directed to the corresponding page.
- Other forms of paid advertising methods include placing your banner on other websites with similar content and using Google Adsense, to generate income from displaying ads on your website.